2011: The Year of the Mobile
2011 seems set to be the year of the mobile with apps being created faster than ever before. With a prediction of nearly two-thirds of retail shoppers soon be using their mobiles for shopping, it would...
View ArticleIs online advertising worth the money?
At a recent Construction Marketing Conference The Think Tank was asked to discuss Digital Advertising and why businesses still pay for online advertising in a world of Social Media. The topic created...
View ArticleReputation Management: Social Media Mistakes to Avoid
The numbers are trending nicely for social media. A new piece of research out this week estimates the global social network advertising spend will top nearly £5 billion next year and approach £6.3...
View ArticleFrustrated by online shopping carts?
Are you frustrated with filling in forms on-line, losing what you have input when you go back or ‘sessions expiring’? Then you will find this humorous take on the infamous Shopping Cart by Oatmeal very...
View ArticleSalesforce launches Social Media best practice website
Salesforce has recently launched a Best Practice website called ‘Social Success‘, covering Cloud Computing and Social Media. There are some great case studies here as well as a free 25-page book...
View ArticleMobile Advertising Wars
There is a lot being written about the impact of mobile technologies right now. The Financial Times’s Tim Bradshaw wrote a piece on Google and Apple lowering the price for mobile advertising in an...
View ArticleThe secrets behind Email Marketing revealed
B2B Marketing, the online community for B2B marketing experts, has unveiled its latest Benchmarking Report on email marketing. The report, which is produced in association with Circle Research,...
View ArticleNew insight into the best online advertising formats
The Internet Advertising Bureau (IAB) has recently completed an international piece of research into online advertising which highlighted that brands are benefiting from bigger online display formats....
View ArticleIronmongery Direct shortlisted in ECMOD Direct Commerce Awards
Our client Ironmongery Direct has been shortlisted in the ECMOD Direct Commerce Awards this year. According to ECMOD (Every Channel Mastered Optimised Delivered), ‘The Awards have spearheaded the...
View ArticleMeasuring Online Advertising Response
We recently found a very interesting article in AdAge by Kathryn Koegel looking into measurement of online advertising and calls for definitions to be changed for when an ad is viewed. Making...
View ArticleGet your boots on with Nike Football
Get your football boots ready for Euro 2012 with this interactive video by Nike Football. Featuring some of Europe’s biggest football stars, look out for the hidden videos to interact with from the...
View ArticleEarned, owned and paid for
The Think Tank PR team has been discussing ‘Earned’, ‘Owned’ and ‘Paid for’ media. This came about as we saw a quote in PR Week from Freud Communications’ chairman, Matthew Freud, saying that: “The...
View ArticleFor the jigsaw fanatic
If you’re a fan of jigsaws then this is the website for you. With hundreds of images to choose from you simply click on the one you want and it separates into jigsaw pieces for you to put back...
View ArticleFancy running over your pretentious friends?
Ever wanted to get your own back on your pretentious friends on Facebook – well this is the app for you. “Mitsubishi Unpretentious” analyses the content from your friends’ Facebook pages to see which...
View ArticleGet your Emergency Compliment
Are you having a bad day? Then click here to receive an ‘Emergency Compliment‘ that will help to improve your day. Go on, feel good about yourself. Filed under: Design Tagged: Compliment, digital,...
View ArticleExplore the stars with Google
Explore the stars with this Chrome experiment from the Google Data Arts team – an amazing interactive exploration of space including 100,000 stars.Start viewing the universe and zoom in to see...
View ArticleGoogle Analytics ridicules online retailing in new clips
In an attempt to demonstrate what poor website design can do to an ecommerce site Google Analytics has developed a series of film clips that replicate the online experience in real life. We think that...
View ArticleToyota’s Family Tree
To celebrate 75 years, Toyota has released a family tree for their cars. The interactive map allows you to go through the entire range of cars they have made since the company was established in 1937...
View ArticleScratch-and-Sniff banner ad
From the company that brought you ‘the man your man could smell like‘ comes a new kind of banner ad. Old Spice, who are becoming renowned for their crazy ad antics has produced the internet’s first...
View ArticleHow To Manage your brand online
Brand reputation is the collective experience of those who work for or deal with an organisation or company; it’s not just about customer service. By Samantha Dawe, Director at The Think Tank The value...
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